Oct 31, 2013

Tirumala Tirupati Devasthanams - Marketing of Hindu Gods

Tirumala Tirupati Devasthanams eServices
Marketing of Hindu God, Venkateshwara by Tirupati Temple

Online Seva Portal for Hindu God!  Holy Venkateshwara. What the heck does this mean?  You get to view Lord Venkateshwara through a web camera?  You get to pray to Lord Venkateshwara through Twitter?  You get to like Lord Venkateshwara's Facebook profile?    You go online and donate money to the temple and that is Seva?

The assistant editors of this portal, Copy and Paste, have provided the following information noted in italicized text,  from http://www.ttdsevaonline.com/Home.aspx?ReturnUrl=%2feseva%2feSevaHome.aspx   The propagandist text has been highlighted in bold for your convenience.  So, Venkateswara needs marketing now. 

Who keeps an account of the money that is collected at this Tirumala Tirupati Devasthanams temple?  What happens to the money that the Tirumala Tirupati Devasthanams temple likely receives from selling the tonsured hair of the visitors fo the temple?  Is the account of the money collected by Tirumala Tirupati Devasthanams temple publicly shared?   Who is the heck is this guy below?  No, he is not a thug from a Bollywood movie.

Tirumala Tirupati Devasthanams Chairman
Welcome to the Tirumala Tirupathi Devasthanams Online Seva Portal. TTD is Happy to Provide Better Service to the Devotees with this Web Based Interface.

The ancient and sacred temple of Sri Venkateswara is located on the seventh peak, Venkatachala (Venkata Hill) of the Tirupati Hill, and lies on the southern banks of Sri Swami Pushkarini. It is by the Lord's presidency over Venkatachala, that He has received the appellation, Venkateswara (Lord of the Venkata Hill). He is also called the Lord of the Seven Hills.

The Temple of Sri Venkateswara has acquired unique sanctity in Indian religious lore. The Sastras, Puranas, Sthala Mahatyams and Alwar hymns unequivocally declare that, in the Kali Yuga, one can attain mukti, only by worshipping Venkata Nayaka or Sri Venkateswara.

The benefits acquired by a piligrimage to Venkatachala are mentioned in the Rig Veda and Asthadasa Puranas. In these epics, Sri Venkateswara is described as the great bestower of boons. There are several legends associated with the manifestation of the Lord at Tirumala.

The Temple has its origins in Vaishnavism, an ancient sect which advocates the principles of equality and love, and prohibits animal sacrifice.

The sanctum sanctorum which houses the awe-inspiring idol of the Lord of the Seven Hills is situated in the main temple complex of Tirumala. 

KLPD stands for “(K)arodo (L)ogon ke (P)atience se (D)hoka” which means Cheating with the Patience of millions says in Tirupati Balaji Temple: The richest temple with no values that    

Just to give our readers an idea about the mindboggling collection of this temple, on April 1, 2012 the collection of Hundi (offering box) amounted to Rs 5.73 crores/1.05 million USD. Temple’s yearly revenue is somewhere around Rs 2000 crores per year. That’s a lot of money for a country where 80% of the population barely ears $1 a day.